Pioneering post app store games

London, England – February 14, 2018– TransGaming, the global market leader in games and game services for TV devices introduced its new brand identity to demonstrate its broadening focus on the world of post app store games.

PlayWorks is focused on the biggest revolution in the games sector since the advent of the smart phone. The huge growth in platforms such as Facebook Messenger, WeChat, Apple iMessage and WhatsApp and their universal adoption of games has created the world's largest gaming platform with over 3 BN potential monthly users.

With partnerships in place with Facebook, Samsung, Comcast LG and many others, and a massive catalog of live games, PlayWorks is a trusted leader at the forefront of this new revolution.

Led by an exceptional team of gaming industry veterans who have successfully created and sold numerous games companies PlayWorks is capitalizing on the changing landscape in the lucrative games market.

“PlayWorks continues to be dedicated to bringing high-quality games and innovative entertainment services to living rooms of TV consumers worldwide,” said Tamir Goren, CEO, PlayWorks. “In parallel we are now pioneering the next revolution - games tailored for Instant Messaging apps. As mobile app stores become more and more cluttered and cumbersome, games on instant messaging apps such as Facebook Messenger provide a new, frictionless and totally social way for people to play and interact".

“We will shortly announce Yeti Getaway.” said Jonathan Boltax, Vice President, Business and Product Development, PlayWorks. " This will be our first in a series of ground breaking instant messaging games. We believe that the quality of instant messaging games should be just as high as those found on the app stores. Our experience in developing rich HTML5 games for various platforms allows us to execute on this philosophy and bring amazing games to the market of over 3BN messaging apps monthly active users”.


Learn more about PlayWorks by visiting us at

Play Yeti Getaway on Facebook Instant Games here



Jonathan Boltax

Vice President, Business and Product Development