What is Connected TV and OTT? Are they the same thing?
We define them as the same…
Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from ones cable or satellite provider. It also refers to devices that use a television as a display and can connect to the internet to access content. Similarly, over-the-top (OTT) content goes “over” your cable or satellite box to give you access to TV content by using an internet connection as opposed to a cable or broadcast provider.
How big is Connected TV?
Distribution on Connected TV is already a HUGE opportunity and has exponential growth:
Why do I care about being on Connected TV?
Reach and higher eCPMS.
The wider your video content distribution, the greater your advantage. The more you saturate your target demographics, the more viral marketing momentum your content can build up. Just like repetition is required for advertising so brands can be top of mind, you want people to see your content in as many places and as often as possible. Also, Connected TV is the hottest TV ad buy, so it's time to monetize your content here as well!
Will I lose my audience if they're watching on Connected TV?
Creators get concerned about cannibalizing their audiences. We get it. After all, you've worked hard to cultivate your following on those other platforms.
And yet, this is where eyeballs and ad dollars are moving. People want to view content on larger devices. Currently there is no streaming media publishing platform which rivals the viewership numbers of ROKU and no broadcast opportunity which rivals cast/value ratio in general. It simply gives you the “biggest bang for the buck”.
Do I need to manage yet another platform? How easy is it to work together? What do I have to do?
It sounds too good to be true but pretty much nothing! Our purpose is to make life easy for you. We handle everything from the channel creation and management to the promotion and monetization. Some channels go live with as little has a handful of emails. Other creators like being more hands on which is also great!
Here's a look at the levels of involvement we've seen from different creators:
We already have a presence on Roku.
No problem! You have already seen the value of Connected TV. However, you've probably also experienced how hard it is to be seen in the basic navigation.
We can help better monetize your content because we can leverage the power of our network to drive new audience and redirect traffic your way. We've also built an ad delivery network with cutting edge monetization and have brand partnerships we can bring to the table.
How quickly can we go live?
Depending on the size of your library of content and some other factors that might require more customization like including our cool search feature within your specific channel, we can be up and running within 3-4 weeks.
We don't want to monetize our content with advertising.
Again, the focus is on extending your reach to new channels that will eventually be the place where everyone wants to have a presence. That said, we understand that some content is better ad free at times and that's why we have multiple ways to monetize content the same way you do. And, we have partners working on some major projects with brands that could very well be in alignment. Let’s talk!
We are very mindful of the brands that we work with. Can we control the ads that show up and make sure it matches up with our content?
Yes! We work with IAB Standards and can filter out categories if needed.