“By 2020 at least one-third of all TV Advertising will run on OTT/Connected TV growing into a $40 Billion Dollar industry per year in the United States alone.
”Nielsen, MIT, Accenture and Diffusion Group prediction
"What I find interesting about this space is that you have premium, quality TV content in a brand-safe environment, and then you have the capability to use digital targeting. So in a way, it’s the holy grail of everything mixed together.”
Danielle DeLauro, Executive Vice President, Video Advertising Bureau
“Connected TV represents the convergence of digital and traditional advertising.” It’s the best way to increase frequency within your target audience.” eMarketer
drop in traditional cable and satellite usage in the last 4 years. Imagine the entire state of Texas not watching old school TV.
of American adults didn’t watch traditional TV in 2018, while more than half 57.2% watched Connected TV in 2019.
of all TV advertising in 2020 will be on CTV. Ad dollars continue moving here as inventory climbs.
completion rates on Connected TV, compared with 14% on traditional TV.
Connected TV viewers as of 2020, eclipsing regular TV usage.
viewers represent Roku and Amazon alone as of 2019.
Roku devices are projected to sell by the end of 2020.
eCPMs on Connected TV, which far exceed YouTube’s eCPMs.
CTV advertisers on Roku can find the right demographics that they would in traditional TV, desktop or mobile - while making sure they only pay for the audience they want to reach.
How does a brand compete in an environment where consumers have an 8.25-second digital attention span and spend over 5 hours a day watching videos?
Influencer marketing has surpassed print marketing, and it has ROI rates 11 times that of online ads.
Marketers are now reluctant to spend a lot of money on ad buys in newspapers and magazines. It’s clear that the money spent on traditional advertising mediums are reducing, but with the global advertising industry worth over $1.2 trillion, there are still a lot of opportunities in influencer marketing.
For every dollar spent on influencer marketing campaigns, $6.50 is earned.
Influencer marketing is beating paid search that, according to the PPC stats, has a 200% ROI. It also beats email marketing and organic search as the fastest-growing channel for brands. Businesses can earn an average of $6.50 for every dollar spent on influencers, with the top 13% earning up to $20. Blogs and Facebook are cited as the most effective platforms for influencer channels.
86% of women prefer to use social media for purchasing advice.
Reports show that women prefer to use social media to inform them about what they should and shouldn’t buy. This is more apparent now that 45% of women claim to have become more active on social media in the past two years, especially on Instagram and Facebook. To add to that, women are 38% more likely to use Instagram than men, and according to the Facebook statistics, over 1 billion Facebook users are female. This is important for companies that have women as their target customers—social media influencer marketing will be an ideal choice for them.
6 in 10 teenagers prefer advice from influencers over celebrities.
Gone are the days when celebrities seemed to have the most influence on their fans’ spending habits. 40% of consumers have purchased something after seeing it on social media platforms like Twitter, YouTube, or Instagram. This data alone has led to brands putting more into their influencer marketing budget.
Influencer marketing campaigns cost $25,000–$50,000.
The marketing spent by industry varies, but research done by Linqia shows that most marketers spent $25,000–$50,000 on influencer marketing in 2016. Marketers are expected to invest more in multifaceted campaigns in the coming years, which aligns with the external marketing budgets of many small and medium-sized companies. These campaigns have three times as many views, twice as many actions, and 12 times as many comments compared to videos from traditional celebrities that will cost more.